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Creative Director
ON CLOŪD 9
Intimate Editorial Set Designs
Summer 2025
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This zine explores how fashion editorial set design creates intimate luxury spaces using storytelling, textural richness, and cultural symbolism.
Welcome to Stillness & Story — a visual story woven from
thread, texture, and memory.
This magazine began as a quiet idea: what if a fashion editorial
could feel like stepping into someone’s most sacred space? Not
a showroom, not a stage — but a space layered with history,
intimacy, and belonging.
The Mermaid
Conceptual Shoot
Initial concept focuses on the beauty of a mermaid.
What makes them unique and different.
What does it mean to be a mermaid.
I am looking at the beauty of their soul. Mermaids are supposed to be these godly creatures that can only show love and compassion.
Make-Up Editorial Shoot
Diversity is the key Nowadays - Concept
Asian entangle with English strawberry - The Metaphor
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Arete
Heard of Quiet luxury ? Well make it chic and formal for your office wear!! ‘Transform’ is the brand’s first women’s wear collection to showcase the modest minimalists the most elegant workwear to choose from !! Arete is made for all the women who choose to dress chic for work.
